In December 2006, the 4th CMMC wanted to raise money for the battalion Christmas party. So some NCOs got most of the battalion together for a "Pie in the Face" contest. They mixed up some whipped cream, sugar, and Crisco goop and put it into pie trays.
Anyone could "nominate" someone else that they wanted to give a pie in the face to, and bid an amount of money they would pay to do that. The nominee could up the bid. The bidding continued until one side quit. The losing side got the pie in the face.
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